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Understanding What Transformation Isn’t: Clearing the Confusion

Jun 15, 2024

Hello Change and Transformation Leaders,

In the dynamic world of business, the term "transformation" is often used so liberally that its true meaning can become obscured. For leaders striving to truly understand and implement transformative changes, it is crucial to clear up what transformation is not.

Let’s dispel some common misconceptions and refocus on the essence of genuine transformation.

By understanding what transformation is not, we begin to grasp its core and essence.


Transformation is Not Merely Delivery and Execution

Often, organizations mistake transformation for basic capability upgrades or improvements in capacity. However, true transformation transcends routine delivery and execution; it involves a profound shift in mindset, a rethinking of existing methodologies, and the thriving of an evolved culture. Transformation is neither a single initiative nor a limited project—it is the vibrant ecosystem from which your future emerges.


Transformation is Not About Size or Big Installations

There is a stereotype that transformation means big—big programs, big budgets, and massive changes. In reality, the essence of transformation lives outside the limitations of size. You can have a medium-sized program with a smaller budget, but if it involves significant mindset changes and is adopted as a critical business capability, it is transformative. Conversely, a large ERP program with a big budget that mainly involves system changes and training may not be transformative.

Understanding this distinction is fundamental to recognizing what constitutes true transformation. It shapes the kind of talent needed, where to focus, and how to define success in a way that ensures the transformative nature of the program and its outcomes.

For senior roles such as C-Level, General Manager, and Chief Transformation Officer, this distinction is key. It shifts their role

From ...

strategy execution through managing a portfolio of programs

To ...

bringing the strategy life through change leadership, business capabilities uplift, and culture changes where success is about change adoption.

These are two very different worlds of skillset, mindset, and character traits. 


Transformation is also not:

Transformation is Not Business as Usual

Operational activities and natural progression are essential but should not be confused with transformation. These are projects or key operational activities. Transformation is distinct from continuous improvement or crisis response, which typically focus on immediate needs rather than future-centric, strategic redefinition.

Transformation is Not a Modest Challenge

Transformation should not be mistaken for taking on something slightly more challenging than usual. It’s about reimagining possibilities, fostering innovation, and experimenting until you discover breakthrough ideas worth pursuing. It’s a venture into the unknown, guided by visionary thinking and daring exploration.

Transformation is Not Just Doing Your Job

Carrying out everyday responsibilities is not transformation. Transformation involves examining and reinventing how to perform your roles more effectively and differently, going beyond the status quo to find new methods of operation and interaction.

Transformation is Not More of the Same Supply Response

In response to increasing demands, a common mistake is to simply increase output. Transformation, however, is not about producing more of the same; it's about fundamentally redefining approaches that address the root causes of inefficiencies or create entirely new needs and markets.

Transformation is Not About Staying Afloat

While keeping your head above water is necessary, it is not transformative. True transformation expands and enhances your capabilities so that you are not just less busy, but more importantly, more effective. It sets a foundation for quicker, more impactful changes in the future.

Transformational Leadership: Not Just an Extension of Project Management

Transformation is not simply a promotion for those who have been delivering projects for 20 years. It’s more than just a role or task. Unfortunately, some transformation managers remain focused solely on delivery, albeit on a larger scale and higher profile. They continue to measure success through status reports, KPIs, and project completion. However, true transformation goes beyond this—it requires evolving business capabilities, leading change, and creating a thriving culture. It is a calling that demands personal motivation and a deep commitment to making a difference for others, not just oneself. True transformational leadership is about inspiring, caring, and leading by example.

Transformation is Not Problem-Solving Band-Aid Solutions

While problem-solving is an essential skill, transformation is about creating opportunities and shaping the future. It involves looking beyond immediate fixes and designing strategic approaches that leverage potential changes as catalysts for long-term success.

Transformation is Not a Response to FOMO

In an era where Fear of Missing Out (FOMO) can drive companies to clutter their landscapes with unnecessary complexities, true transformation is about simplicity and focus. It’s about building the capabilities and capacities that allow new trends to be harnessed effectively, ensuring they contribute positively to the strategic vision.

For leaders in strategy execution and business transformation, understanding what transformation is not helps in setting the right expectations and forging a path that leads to true change.

It’s about cultivating an environment where bold ideas flourish, futures are actively designed, and transformation is recognized as a profound journey rather than a mere series of adjustments. Let this clarity guide you as you lead your organizations toward meaningful and impactful transformations.

For The High Performer looking for the next summit... Asking - WHAT'S NEXT? #Transformation

Did you listen to my Podcast With Eloise Seidelin on the Change it podcast?

This is Eloise's intro of the podcast episode:

One of the most frequent requests I get for an Episode on the Change It Podcast is from High Performers thinking about their next career move.

Pondering their next path we often talk about :

  • Moving into Business from Transformation
  • If C Suite is achievable and if so which C role would suit their skillset best?
  • What transferrable skills they have and what will offer a comparative pace and level of fulfilment to the roles in Transformation.

This Episode is for YOU. The High Performer that is looking for your next summit. Asking - WHAT NEXT?

What to Expect:

🌟 Reaching Your Next Summit: Unveiling the keys to unlocking new heights in personal and professional growth.

πŸ’Ό 'Opening Your Bag': Techniques to uncover your true desires and aspirations

🚫 Misconceptions of High Performance: Debunking myths and finding clarity in your path forward.

🀝 Coaching Strategies: Identifying and overcoming hidden blockers to propel your journey forward.

πŸ’‘Rectifying Your Inner Voice: Gaining fresh perspectives and igniting personal transformation.

πŸ™Œ Revelations and Life-Changing Insights: Discovering that one thing about yourself that alters your direction forever.

This conversation is not just a listen—it's a friend that propels you into action.

It's the kind of conversation that ignites energy, sparks chemistry, and leaves you feeling seen and motivated to tackle your goals head-on.

Jess Tayel impact in such a short time speaks volumes about the transformative work she does. Thank you for your generous shares.

I can't wait for the transformative moments that come from this episode!

πŸ”— Listen to the full episode here

Event updates

🌟 Exciting News, Change Leaders! 🌟

I’m thrilled to invite you to join me at the New South Wales Chapter of the Change Management Institute Australia for our upcoming event: Transformational Change - ‘Lean Drinks’!

This is your chance to dive deep into the challenges and opportunities of transformational change, network with fellow enthusiasts, and enjoy a collaborative and engaging evening.

πŸ“… Date: Thursday, 18th July πŸ•” Time: 5 PM πŸ“ Location: The Commons, 388 George St, Sydney

Here’s what’s in store: ⭐ ‘Lean Coffee’ style collaboration on transformational change challenges

⭐ Best practice and case study experience from yours truly

⭐ Drinks and nibbles to keep the conversation flowing!

Co-sponsored by AIA Australia and escient, this is a FREE event for both members and non-members. Don’t miss out on this fantastic opportunity to learn, share, and grow together.

πŸ”— Register now Free Event Registration



Looking forward to seeing you there and making transformational change happen together!

Till next week

Jess Tayel

Founder of the People of Transformation membership & community.

Elevate Change & Transformation high-performing leaders to soar above the sea of sameness and achieve new heights in mastery, influence, & impact without the drag of going solo or slow progression.

People of Transformation 2024. All Rights Reserved.